Role: Design Producer
Studio: Elastic
Clients: Hulu
Role: Creative Design Producer
Studio: Elastic
Production Co: Story Syndicate
Clients: Archewell + Netflix
Role: Producer
Studio: Elastic
Production Co: Feed Me Light
Clients: EPSN and Taco Bell
Role: Design Producer
Studio: Elastic
Clients: HBO
Role: Agency Producer
Agency: Giant Spoon
Production Co: Stink Films
Client: Candy Crush (aka King)
Role: Producer
Studio: Adolescent NYC
Agency: Dentsu
Clients: Subway
Role: Producer
Studio: Elastic
Production Co: Media Res
Clients: AppleTV
Role: Agency Producer
Agency: Giant Spoon
Production Co: Stink Films
Client: Candy Crush (aka King)
Role: Producer
Design Studio: Elastic
Agency: Verizon Marketing Group
Client: Verizon
Role: Producer
Production Company: Eightfold Collective
Agency: Verse and Hook
Client: Pepsi
Role: Producer
Production Company: Woodward Original
Client: Cleveland Cavaliers
Part 1: Enter The Cavaliers
Part 2: Make History
Role: Producer
Studio: Elastic
Clients: Google
Role: Creative Design Producer
Design Studio: Elastic
Agency: Anonymous Content
Client: HBO Max
Role: Field Producer
Production Company: Woodward Original
Agency: Movement Strategy
Client: Under Armour
Role: Producer
Studio: Elastic
Clients: Disney
Role: Producer
Design Studio: Elastic
Agency: Joan Creative
Client: Hewlett-Packard
Role: Producer
Design Studio: Elastic
Agency: RadicalMedia
Client: Netflix
Role: Producer
Studio: Adolescent NYC
Client: New York Lottery
Role: Producer
Design Studio: Hobbes
Client: Google
The Google Nest team presented us with the design challenge of creating a new illustration system for the Google Home app that could communicate abstract and representational concepts at a wide variety of scales and perspectives. Inspired by the compositional storytelling of graphic novels, this design system consists of panels that can be used individually, or in tandem with additional panels to convey more complex ideas.
Role: Design Producer
Studio: Elastic
Production Co: MakeMake Entertainment
Clients: Netflix
Role: Creative Design Producer
Studio: Elastic
Production Co: Blackwell & Ruth
Clients: Archewell + Netflix
Role: Creative Design Producer
Design Studio: Elastic
Production Company: Culture House
Client: Disney
Role: Creative Design Producer
Design Studio: Elastic
Agency: RadicalMeda
Client: NBC / Peacock
Role: Producer
Design Studio: Hobbes
Client: Detroit Justice Center
Role: Producer
The PSA follows Joori, a Detroit artist who experienced a hate crime as a result of the COVID-19 pandemic. The story follows Joori’s personal journey in embracing her culture and finding the courage to stand up against Asian-American hate.
AWARDS:
Best Music Video - 2022 Los Angeles Asian Film Awards
Role: Producer
Agency + Production Company: 19th & Park Inc.
Client: Knix
Role: Producer
Production Company: Woodward Original
Client: Cleveland Cavaliers
Role: Producer
Studio: Elastic
Agency: 72andSunny
Clients: Perfect Bar
Role: [United States Unit] Producer
Agency: Lovio George in association with Reprise Post
Client: Pangea
Role: Executive Producer
Production Company: Get Super Rad
Agency: Imagination
Client: Detroit Youth Choir
Awards:
PR week awards US - Detroit Youth Choir and Imagination “Glory” by the Detroit Youth Choir (Non-profit)
D Show Awards Gold - Best Public Service
Shots Awards - Ad of the Year - GOLD - Detroit Youth Choir Glory
Clio Music Awards - GOLD for Social Good, SILVER for Social Media (Social Video) and BRONZE for Music Videos
Clio Awards - Silver for Audio Craft/Music
Shoot Magazine Top 5 Music Tracks of the Year - DYC is the #1 piece
GOLD - LA Addy Awards for Music Arrangement with Lyrics
Role: Casting
Production Company: Division Paris
Role: Producer / Project Manager
Design Studio: Hobbes
Client: Google
Google tasked us with creating multiple illustration and animation systems for Nest Renew, a service that incentivizes users to utilize cleaner energy within their home. Our goal was to define methods and parameters that allowed us to execute on the organic and textural visual direction the client had established, in a consistent and scalable way.
Role: Producer / Project Manager
Design Studio: Hobbes
Client: Google
We crafted dozens of illustrations for both dark and light modes of the product, and used a combination of traditional and modern animation techniques to bring them to life. Staying true to the organic qualities of the paper-cut style, we created the animations at a lower frame rate, allowing us to handcraft the variances between frames.
[Animations at the bottom of the page]
Role: Creative Design Producer
Studio: Elastic
Production Co: The Director’s Bureau (LA)
Clients: Vista
Role: Producer
Production Company: Woodward Original
Client: StockX
Role: Field Producer
Production Company: Woodward Original
Client: Rocket Mortgage
Role: Producer
Production Company: Courageous (CNN)
Agency: Time Warner / Warner Media
Client: Cleveland Clinic
Role: Producer
Production Company: Woodward Original
Client: Cleveland Cavaliers
Role: Producer
Production Company: Woodward Original
Client: Uprep Schools
Role: Creative Design Producer
Studio: Elastic
Production Co: The Director’s Bureau (LA)
Clients: Vista
Role: Creative Design Producer
Studio: Elastic
Production Co: The Director’s Bureau (LA)
Clients: Vista
Role: Producer
Photographer: Roe Photo
Client: General Motors Company
Agency: Leo Burnett
Role: 2nd AD
Production Company: Woodward Original
Agency: Quicken Loans
Client: The Ritz-Carlton of Cleveland
Role: Producer
Design Studio: Elastic
Agency: McCann New York
Client: TJMaxx
![Perfect Bar Ad - Peanut Butter [OOH Digital NYC Campaign]](https://images.squarespace-cdn.com/content/v1/597f97bbe6f2e154e15be4ac/1708644556784-W7SXWNUKHPB83FYRG0OM/image-asset.png)
